Since the beginning of the twenties of the 21st century, artificial intelligence has become one of the main topics not only in the business world, but also in everyday life, mainly because it has become available to everyone. Artificial intelligence has existed since the first computers were created, and for that reason it was primarily related to computer science, and it was believed that only experts could use it. Everything changed when AI tools became more accessible to ordinary people. Although many such tools are free to use, they are very simple and "smart", which means that the average person can easily use them and benefit greatly from them. The very fact that such smart tools can be easily used by all people who have access to a computer and mobile phone with the possibility of connecting to the Internet has started to cause excitement, but at the same time fear due to various possibilities that are difficult to predict, and they can be positive and negative. Artificial intelligence began to be used in almost all business activities, including tourism. This paper is about artificial intelligence tools that serve to personalize travel. The first part of the paper talks about the history of the development of traveling and today's trends. The second part of the paper deals with what artificial intelligence is, its development throughout history, and its influence in the current world. The third part talks about various travel personalization tools and their features. The fourth part contains previous research on the topic of the work, and the fifth part is the research on this topic created by the author himself.