prikaz prve stranice dokumenta Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies
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Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies
Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, 14 (2023), 1; 72-92. https://doi.org/10.2478/bsrj-2023-0004
Floričić, Tamara; Šker, Irena; Maras Benassi, Hermina

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Floričić, T., Šker, I. i Maras Benassi, H. (2023). Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies. Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, 14. (1), 72-92. doi: 10.2478/bsrj-2023-0004

Floričić, Tamara, et al. "Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies." Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, vol. 14, br. 1, 2023, str. 72-92. https://doi.org/10.2478/bsrj-2023-0004

Floričić, Tamara, Irena Šker i Hermina Maras Benassi. "Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies." Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy 14, br. 1 (2023): 72-92. https://doi.org/10.2478/bsrj-2023-0004

Floričić, T., Šker, I. i Maras Benassi, H. (2023) 'Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies', Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, 14(1), str. 72-92. doi: 10.2478/bsrj-2023-0004

Floričić T, Šker I, Maras Benassi H. Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies. Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy [Internet]. 2023. [pristupljeno 19.02.2025.];14(1):72-92. doi: 10.2478/bsrj-2023-0004

T. Floričić, I. Šker i H. Maras Benassi, "Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies", Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, vol. 14, br. 1, str. 72-92, 2023. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:051713. [Citirano: 19.02.2025.]

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Podaci o radu
Naslov (engleski)Enhancing Digital Promotion of Cultural Attractions : Assessing Websites, Online Marketing Tools and Smart Technologies
AutorTamara Floričić
AutorIrena Šker
AutorHermina Maras Benassi https://orcid.org/0000-0003-4606-5427
Autorova ustanovaSlovenija: Univerza na Primorskem, Kopar
Autorova ustanovaSveučilište Jurja Dobrile u Puli
(Fakultet ekonomije i turizma "Dr. Mijo Mirković")
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural attractions by identifying the potential of websites, online marketing tools and smart technologies implemented by tourism attraction decision-makers. Methods/Approach: Qualitative and qualitative research methods were used as longitudinal research and structured interviews with decision-makers of the tourist destination. Results: Positive developments in implementing the digital promotion of cultural heritage during and after the pandemic are evident, but not fast enough considering the accelerated development of new smart technologies. At the same time, decision-makers recognise the importance of the digital promotion of cultural heritage. However, they are still unfamiliar with the possibilities of smart technology to affirm the digital promotion of cultural heritage. Conclusions: The paper points to the conclusion of how the advantages and potentials of developing a smart culture in destinations, recognised as a strategic policy of development, are implemented in the digital marketing of heritage sites.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaBusiness Systems Research : International journal of the Society for Advancing Innovation and Research in Economy
Brojčani podacivol. 14, br. 1, str. 72-92
e-ISSN1847-9375
DOIhttps://doi.org/10.2478/bsrj-2023-0004
URN:NBNurn:nbn:hr:191:051713
Datum objave publikacije2023
SkupNaziv: 8th Enterprise Research Innovation Conference 2022
Kratica: ENTRENOVA
Lokacija: Opatija, Hrvatska
Datum početka: 2022-06-17
Datum završetka: 2022-06-18
URL dokumentahttps://hrcak.srce.hr/307892
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno 4.0 međunarodna (CC BY-NC 4.0)
Datum i vrijeme pohrane2025-01-03 09:25:16