In the final paper, themarketing of the hotel is conceptually defined and all the important elements of the marketing mix of the hotel are determined more thoroughly. The paper explains in a simple way the features and importance of each element of the marketing mix, theoretically and on the example of a given hotel, Hotel Boškinac. The hotel analyzes the service policy and all services offered by the hotel. The prices of hotel overnight services are also stated, as well as the prices of other hotel services such as a restaurant and all the above is supported by a tabular analysis of the data. The hotel distribution policy and distribution channels used by the hotel in its sales are then analyzed and described. The ways of promotion and promotional tools are also mentioned and its importance in the daily business of the hotel is emphasized. Relatively new factors of the marketing mix that play a significant role in the functioning of the overall hotel business are also analyzed, namely: people, physical evidence and processes. People as the main component of the hotel business, physical evidence as the environment in which the hotel is located and the processes that are most important in the formation and harmony of all parts of the hotel business. The paper also conducts a SWOT analysis of the Boškinac Hotel, ie an analysis of strengths, opportunities, weaknesses and shortcomings.