When left unchecked, the global tourism industry can contribute greatly to environmental problems while harming local communities, cultures and businesses. It is also important to understand that the economic impact of tourism is not always universally positive and some businesses and local populations may suffer if steps are not taken to promote equity. Cultural tourism is a type of tourism that allows tourists to participate in local cultural activities, such as festivals and rituals. As a result, the tourist can enjoy a genuine cultural exchange with the local population. Cultural tourism is one of the most popular forms of tourism, because it allows you to get to know a certain culture by visiting places of historical and cultural significance and architectural landmarks. Destination development is any activity that increases and improves the quality of the visitor's destination. In order for tourism to become a vibrant, healthy and manageable component of the local economy, communities must design and implement tourism management strategies that are local, authentic and desirable. The city of Osijek is located at the transition from Central to Southeast Europe, halfway between the capitals of Croatia, Serbia, Hungary and Bosnia and Herzegovina. The survey research in this thesis was conducted in the period from July 14 to August 19, 2022, on a sample of 104 respondents. Based on the conducted research, it can be concluded that the majority of respondents are not familiar with the tourism development plans of the city of Osijek, but they believe that the citizens of Osijek should be involved in the planning of tourism development. They believe that Osijek has the potential for additional development of cultural tourism, and that the cultural offer should be enriched with recreational offers, such as a tour of the city and surrounding settlements by bicycle. As for future development, the city of Osijek should work on better promotion of the city's tourist offer.