Rural tourism represents a significant sector in the tourism industry with an important role and numerous benefits for communities in rural areas. When tourists visit rural areas, they support the local economy in many ways. In addition, rural tourism contributes to the development of these areas and the improvement of the living standards of local communities. The Primorje-Gorski Kotar County, located in the north of Croatia, borders the Republic of Slovenia to the north, Istria County to the west, Karlovac County to the east, and Lika-Senj and Zadar County to the southeast. This region has a highly tourist-oriented coast and interior and offers many diverse tourist attractions. Despite the investments in the development of tourism, the Primorje-Gorski Kotar County still has the potential for better positioning in modern markets. A key factor for tourism in this region is the favorable climate that attracted the first tourists more than 160 years ago. Rural tourism in this county has enormous potential for stimulating local economic growth and social change. This form of tourism contributes to the gross domestic product, creates new jobs and helps to suppress seasonality in tourism. However, agritourism, as a specific branch of rural tourism, is not yet sufficiently developed in this region. Despite this, there are initiatives for more intensive development of agritourism in the future, stimulated by the rich biodiversity and favorable geographical location of this area. It is expected that the further development of rural tourism, including agrotourism, will contribute to the economic prosperity and preservation of the natural beauty of the Primorje-Gorski Kotar County.