Istria offers numerous activities and, in addition to mass tourism, it has been developing forms of selective tourism in the last two decades. Among them, forms related to sports and recreation stand out, which are an increasing trend due to the accelerated lifestyle. The most prominent are cycle tourism and hiking, sustainable forms of tourism focused on movement in nature without means of transport that pollute the environment, which connect the component of health and environmental protection, provide a unique experience in the destination, and have a somewhat exploratory and adrenaline character, since they include natural beauty, history and culture, gastronomy and recreation into a tourist experience. Cyclists and tourists inclined to walk contribute to the extension of the tourist season and are important to the Istrian region, which offers many personalized experiences and thus becomes a desirable destination even outside the main tourist season. The favorable climate gives Istria a comparative advantage in the development of active tourism in the pre-season and post-season, and in addition to events and infrastructure, they round off the main reasons for the arrival of cycle tourists and pedestrian tourists in a destination characterized by a variety of natural, cultural and gastronomic elements on offer.