National park Paklenica is one of the variations of protected natural heritage in Croatia, and fulfills a significant role in Croatian tourism. In the Park, we come across a diverse spectrum of activities intended for visitors, though there is still potential for improvement. In order to evaluate the natural resources in the Paklenica National Park, it is necessary to first understand what these natural resources are, how they are used in tourism, but also how they can be preserved for future generations. This national park has a quality tourist offer with various tourist attractions. To increase tourist demand, the Park has a basis for progress that could be further expanded, establishing various tourist activities and offers that are attractive in the tourist market, and would increase tourist demand. This research analyzed the management and promotion of tourism activities in the Paklenica National Park, with a focus on understanding visitor trends, infrastructure challenges and future development strategies. Through a semi- structured interview with Dragica Jović, the head of the department in charge of promotional activities, hospitality and tourism in the Park, the study provides an insight into the Park's current operations and strategic planning. Emerging trends indicate an increasing preference for activities in nature that allow longer stays in the park, either individually or with family and friends. The park collects visitor feedback primarily through annual surveys, which inform its adaptive management strategies. Despite adequate infrastructure, challenges remain. Continued research is needed to address the identified limitations and explore the broader implications of managing sustainable tourism in different natural settings.