Cultural tourism, unlike other types of tourism, is extremely complex. We can say that this is because cultural tourism includes a wide range of activities, from visiting cultural and historical monuments, visiting museums and galleries, participating in concerts, all the way to learning about culture and customs. How and when cultural tourism began to develop has not yet been precisely defined due to several factors. One of these factors is considered to be that every trip can actually be cultural because when a person travels, he also gets to know the culture of the area he is traveling to. Why tourists from different cultures behave in different ways can best be explained through residual culture. In addition to cultural tourism, there are other types of tourism. Here we can mention ethnic, historical, ecological, recreational and business tourism. Cultural tourism itself is divided into certain types, and some of them are gastronomic, religious, literary, heritage, etc. The development of cultural tourism is divided into positive and negative effects. Although there are slightly more negative influences, there is still a sufficiently large number of positive influences. As an example of development in this work, we have Krapina-Zagorje County. This county is one of the first to start developing tourism by building its own brand, it has put development first and all with the aim of making Zagorje a perfect tourist destination. In order to promote themselves as well as possible, they produced various thank-you cards, business cards, bags, tourist maps, etc. The slogan that rounded off the whole story is: "Fairytale in the palm of your hand", and the entire project was co-financed by the Ministry of Tourism.