prikaz prve stranice dokumenta Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
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Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
ENTRENOVA - ENTerprise REsearch InNOVAtion, 8 (2022), 1; 287-298. https://doi.org/10.54820/entrenova-2022-0025
Čuić Tanković, Ana; Perišić Prodan, Marina; Tomljanović, Doris

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Čuić Tanković, A., Perišić Prodan, M. i Tomljanović, D. (2022). Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses. ENTRENOVA - ENTerprise REsearch InNOVAtion, 8. (1), 287-298. doi: 10.54820/entrenova-2022-0025

Čuić Tanković, Ana, et al. "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses." ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 8, br. 1, 2022, str. 287-298. https://doi.org/10.54820/entrenova-2022-0025

Čuić Tanković, Ana, Marina Perišić Prodan i Doris Tomljanović. "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses." ENTRENOVA - ENTerprise REsearch InNOVAtion 8, br. 1 (2022): 287-298. https://doi.org/10.54820/entrenova-2022-0025

Čuić Tanković, A., Perišić Prodan, M. i Tomljanović, D. (2022) 'Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses', ENTRENOVA - ENTerprise REsearch InNOVAtion, 8(1), str. 287-298. doi: 10.54820/entrenova-2022-0025

Čuić Tanković A, Perišić Prodan M, Tomljanović D. Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses. ENTRENOVA - ENTerprise REsearch InNOVAtion [Internet]. 2022. [pristupljeno 07.01.2025.];8(1):287-298. doi: 10.54820/entrenova-2022-0025

A. Čuić Tanković, M. Perišić Prodan i D. Tomljanović, "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses", ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 8, br. 1, str. 287-298, 2022. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:611730. [Citirano: 07.01.2025.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:191:611730
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Podaci o radu
Naslov (engleski)Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
AutorAna Čuić Tanković
AutorMarina Perišić Prodan
AutorDoris Tomljanović
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses, especially smaller ones. This paper aims to study the differences between sponsored content ads on the social networks Facebook and Instagram, using the example of a small hospitality business. The experiment consists of the same text and image posted on the social networks Instagram and Facebook and a post booster run through a mobile app adapted for smartphones. The results show that the promotion of the restaurant business positively affects increasing the number of followers on this page. There are also large differences in response between promoted and non-promoted posts, with promoted posts having a significantly higher response. Differences between Instagram and Facebook are listed, and recommendations for further research are given.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaENTRENOVA - ENTerprise REsearch InNOVAtion
Brojčani podacivol. 8, br. 1, str. 287-298
e-ISSN2706-4735
DOIhttps://doi.org/10.54820/entrenova-2022-0025
URN:NBNurn:nbn:hr:191:611730
Datum objave publikacije2022
URL dokumentahttps://hrcak.srce.hr/285369
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno 4.0 međunarodna (CC BY-NC 4.0)
Datum i vrijeme pohrane2025-01-03 11:20:53