prikaz prve stranice dokumenta Sentiment analysis and multimodal approach applied to social media content in hospitality industry
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Sentiment analysis and multimodal approach applied to social media content in hospitality industry
U: 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. str. 533-544. https://doi.org/10.20867/tosee.06.36
Mušanović, Jelena; Folgieri, Raffaella; Gregorić, Maja

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Mušanović, J., Folgieri, R. i Gregorić, M. (2021). Sentiment analysis and multimodal approach applied to social media content in hospitality industry. 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings (str. 533-544). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.06.36

Mušanović, Jelena, et al. "Sentiment analysis and multimodal approach applied to social media content in hospitality industry." 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021, str. 533-544. https://urn.nsk.hr/urn:nbn:hr:191:174212

Mušanović, Jelena, Raffaella Folgieri i Maja Gregorić. "Sentiment analysis and multimodal approach applied to social media content in hospitality industry." U 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings, 533-544. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. Citirano 22.02.2025.. https://urn.nsk.hr/urn:nbn:hr:191:174212

Mušanović, J., Folgieri, R. i Gregorić, M. (2021) 'Sentiment analysis and multimodal approach applied to social media content in hospitality industry', 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, str. 533-544. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:191:174212 (Datum pristupa: 22.02.2025.)

Mušanović J, Folgieri R, Gregorić M. Sentiment analysis and multimodal approach applied to social media content in hospitality industry. 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management; 2021. Str. 533-544. [pristupljeno 22.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:174212

J. Mušanović, R. Folgieri i M. Gregorić, "Sentiment analysis and multimodal approach applied to social media content in hospitality industry", 6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:174212 [Citirano: 22.02.2025.]

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Podaci o radu
Naslov (engleski)Sentiment analysis and multimodal approach applied to social media content in hospitality industry
AutorJelena Mušanović
AutorRaffaella Folgieri
AutorMaja Gregorić
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Purpose – The importance of the "data gold rush" that occurs in real time on various social media platforms is recognized by various tourism stakeholders and researcher. To extract knowledge from textual data, the purpose of this study is to apply text mining techniques to social media data. Methodology – Descriptive statistical analysis is conducted to quantify the activity of hotel brands on Facebook. The topic modelling technique Latent Dirichlet Allocation (LDA) is used to extract and validate knowledge from text data of 25 Croatian four- and five- star hotel brands that were active on social media in 2019. Sentiment analysis is used to identify personal attitudes expressed through user-generated text that hotel brands promote by posting messages on Facebook pages. Findings – The LDA analysis of the Croatian hotel posts extracted 6 topics: Wellbeing, Atmosphere, Promotion, Gastronomy, Surrounding and Satisfaction. The results of the sentiment analysis indicated that Facebook page followers are more likely to express positive sentiments reflecting an overall satisfaction with the promoted products, services and staff by hotel brands. Contribution – It is a unique study that provides an analysis of textual data in Croatian hospitality research. The application of the multimodal approach contributes to a better uses of contents in possible different strategies so that effective indicators can be given to perform an effective communication. This study provides recommendations, challenges, and current insights into applied communication strategies for marketers to increase a greater number of tourists visiting destinations.
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornika6th International scientific conference ToSEE Tourism in Southern and Eastern Europe 2021: conference proceedings
Brojčani podacistr. 533-544
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.06.36
URN:NBNurn:nbn:hr:191:174212
Datum objave publikacije2021-12
ProjektŠifra: ZIP-UNIRI-116-5-19
Naziv (hrvatski): Analiza ljudskog i korporativnog glasa na društvenim medijima u hotelskoj industriji
Naziv (engleski): Analysis of human and corporate tone of voice on social media in hotel industry
Voditelj: Jelena Mušanović
Pravna nadležnost: Hrvatska
Financijer: Sveučilište u Rijeci
SkupNaziv: 6th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure (ToSEE 2021)
Kratica: ToSEE
Lokacija: Opatija, Hrvatska
Datum početka: 2021-06-30
Datum završetka: 2021-07-02
Vrsta izlaganja: Predavanje
URL dokumentahttps://tosee.fthm.hr/images/proceedings/2021/36-_ID_49_Tosee-_Musanovic
Vrsta resursaTekst
IzdavačUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-02-10 13:33:20