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The role of marketing communication in perception of information availability about renewable energy sources
U: Dealing with uncertainty / Drezgić, Saša; Host, Alen; Tomljanović, Marko; Žiković, Saša (ur.). Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. str. 219-235. urn:nbn:hr:191:567955
Knežević, Ivana; Dlačić, Jasmina; Lončarić, Dina

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Knežević, I., Dlačić, J. i Lončarić, D. (2024). The role of marketing communication in perception of information availability about renewable energy sources. U S. Drezgić, (Ur.), A. Host, (Ur.), M. Tomljanović, (Ur.), S. Žiković, (Ur.), Dealing with uncertainty (str. 219-235). Rijeka: University of Rijeka, Faculty of Economics and Business. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:191:567955

Knežević, Ivana, et al. "The role of marketing communication in perception of information availability about renewable energy sources." Dealing with uncertainty, Ur. Saša Drezgić, Ur. Alen Host, Ur. Marko Tomljanović, Ur. Saša Žiković, University of Rijeka, Faculty of Economics and Business, 2024, str. 219-235. https://urn.nsk.hr/urn:nbn:hr:191:567955

Knežević, Ivana, Jasmina Dlačić i Dina Lončarić. "The role of marketing communication in perception of information availability about renewable energy sources." U Dealing with uncertainty, ur. Saša Drezgić, ur. Alen Host, ur. Marko Tomljanović, ur. Saša Žiković, 219-235. Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:191:567955

Knežević, I., Dlačić, J. i Lončarić, D. (2024) 'The role of marketing communication in perception of information availability about renewable energy sources' u Drezgić, S. (ur.), Host, A. (ur.), Tomljanović, M. (ur.), Žiković, S. (ur.) Dealing with uncertainty Rijeka: University of Rijeka, Faculty of Economics and Business, str. 219-235. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:191:567955 (Datum pristupa: 18.02.2025.)

Knežević I, Dlačić J, Lončarić D. The role of marketing communication in perception of information availability about renewable energy sources. U: S. Drezgić, ur., A. Host, ur., M. Tomljanović, ur., S. Žiković, ur. Dealing with uncertainty. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024. Str. 219-235. [pristupljeno 18.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:567955

I. Knežević, J. Dlačić i D. Lončarić, "The role of marketing communication in perception of information availability about renewable energy sources", Dealing with uncertainty, S. Drezgić et al., Ur. Rijeka: University of Rijeka, Faculty of Economics and Business, 2024, str. 219-235. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:567955

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Podaci o radu
Naslov (engleski)The role of marketing communication in perception of information availability about renewable energy sources
AutorIvana Knežević
AutorJasmina Dlačić
AutorDina Lončarić
UrednikSaša Drezgić
UrednikAlen Host
UrednikMarko Tomljanović
UrednikSaša Žiković
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Aims of the paper: Clean energy and renewable energy sources are becoming strategic directions for many businesses and economies. Although prioritized by various industries, customers constantly lack sufficient information to make relevant decisions on how to act in regards with renewable energy sources. With the abundance of information available to customers today, it is of the utmost importance to have the ability to distinguish between different information and different sources of information with focus on their credibility and information content. On the other hand, companies lack consistency, transparency in their marketing communications, and they do not provide enough information to their customers so that they can make informed decisions. Therefore, the purpose of this paper is to analyse the perception of information availability related to renewable energy sources. Consequently, the research objective is to examine the relationship between marketing communication efforts, and perceptions of information availability in relation to renewable energy sources. Methodology: The empirical research was conducted on a sample of 130 respondents in Croatia and Bosnia and Herzegovina, using predefined scales from previous literature. Research results: Research revealed that citizens are not adequately informed about energy from renewable energy sources. As they are mostly well informed about the positive aspects of renewable energy sources, however they are not informed about the negative aspects nor about representation of energy from renewable energy sources in the current electricity supply. Individuals that are informed about negative effects of energy from renewable energy sources, mostly acquired that information through educational system and personal research on the internet.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Poglavlje u knjizi
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov knjigeDealing with uncertainty
Brojčani podacistr. 219-235
ISBN978-953-7813-89-5 (978-953-7813-90-1 (e-izdanje))
URN:NBNurn:nbn:hr:191:567955
Datum objave publikacije2024
ProjektŠifra: ZIP-UNIRI-130-8-20
Naziv (hrvatski): Exploring value co-creation in services
Naziv (engleski): Istraživanje sukreiranja vrijednosti u uslugama
Voditelj: Jasmina Dlačić
Pravna nadležnost: Hrvatska
Financijer: Sveučilište u Rijeci
URL dokumentahttps://urn.nsk.hr/urn:nbn:hr:192:973618
Vrsta resursaTekst
IzdavačUniversity of Rijeka, Faculty of Economics and Business
Mjesto izdavanjaRijeka
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-02-18 14:09:15