prikaz prve stranice dokumenta The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure
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The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure
U: 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. str. 71-84. https://doi.org/10.20867/tosee.07.5
Čuić Tanković, Ana; Vidović, Tajana

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Čuić Tanković, A. i Vidović, T. (2023). The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism (str. 71-84). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.07.5

Čuić Tanković, Ana i Tajana Vidović. "The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure." 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023, str. 71-84. https://urn.nsk.hr/urn:nbn:hr:191:682820

Čuić Tanković, Ana i Tajana Vidović. "The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure." U 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, 71-84. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. Citirano 20.02.2025.. https://urn.nsk.hr/urn:nbn:hr:191:682820

Čuić Tanković, A. i Vidović, T. (2023) 'The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure', 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, str. 71-84. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:191:682820 (Datum pristupa: 20.02.2025.)

Čuić Tanković A, Vidović T. The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management; 2023. Str. 71-84. [pristupljeno 20.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:682820

A. Čuić Tanković i T. Vidović, "The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure", 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:682820 [Citirano: 20.02.2025.]

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Podaci o radu
Naslov (engleski)The influence of Instagram in destination choice for generation Z: mediating roles of social escapism motivation and pleasure
AutorAna Čuić Tanković
AutorTajana Vidović
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Purpose – Instagram is a social media platform that focuses heavily on visual communication, where photos and videos are shared. The purpose of this paper is to show the possible influences of Instagram on the choice of a travel destination among Generation Z. The aim of this paper is to investigate the determinants of Instagram influence for destination selection for Generation Z according to the attitude, usage of social media, and information reliability, where social escapism motivation and pleasure have a mediatic effect. Methodology – To understand better the influence of Instagram in destination selection, a theoretical systematization and analysis of previous literature is presented. Primary research was conducted based on an online questionnaire developed from previous research and adapted for the objectives of this paper. The collected data were empirically tested and validated through partial least squares structural equation modelling (PLS-SEM). Findings – The results suggest that the effect of Information reliability and Attitude are mediated by Pleasure and Social escapism motivation, while Usage of social media it is not. Attitude and Information reliability have a significant positive effect both on Pleasure and on Social escapism motivation, while Social media usage has not an significant positive effect on Pleasure and Social escapism motivation. Contribution – This research contributes to both theory and practice. It identifies the factors that contribute to importance of Instagram in destination selection for Generation Z. The antecedents as attitude, usage of social media, and information reliability in regards to the Instagram influence prove a scientific contribution of the study while contributes to knowledge of Social escapism motivation and Pleasure playing a mediating role. The practical contribution of the paper is that it presents a better understanding of behavioral intentions of Generation Z that can help destination marketing organizations to develop effective digital marketing strategies.
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornika7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism
Brojčani podacistr. 71-84
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.07.5
URN:NBNurn:nbn:hr:191:682820
Datum objave publikacije2023
SkupNaziv: 7th International Scientific Conference ToSEE – Tourism in Southern and Eastern Europe 2023 Engagement & Empowerment: A Path Toward Sustainable Tourism
Kratica: ToSEE2023
Lokacija: Opatija, Hrvatska
Datum početka: 2023-05-23
Datum završetka: 2023-05-25
Vrsta izlaganja: Predavanje
URL dokumentahttps://tosee.fthm.hr/images/proceedings/2023/5_ID_85_Cuic_Tankovic_Vidovic
Vrsta resursaTekst
IzdavačUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-02-20 12:39:21