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Can Generation Z implement sustainable development in tourism?
U: 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. str. 231-248. https://doi.org/10.20867/tosee.07.16
Krstinić Nižić, Marinela; Butković, Ivan

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Krstinić Nižić, M. i Butković, I. (2023). Can Generation Z implement sustainable development in tourism?. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism (str. 231-248). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.07.16

Krstinić Nižić, Marinela i Ivan Butković. "Can Generation Z implement sustainable development in tourism?." 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023, str. 231-248. https://urn.nsk.hr/urn:nbn:hr:191:711149

Krstinić Nižić, Marinela i Ivan Butković. "Can Generation Z implement sustainable development in tourism?." U 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, 231-248. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. Citirano 14.03.2025.. https://urn.nsk.hr/urn:nbn:hr:191:711149

Krstinić Nižić, M. i Butković, I. (2023) 'Can Generation Z implement sustainable development in tourism?', 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism, University of Rijeka, Faculty of Tourism and Hospitality Management, str. 231-248. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:191:711149 (Datum pristupa: 14.03.2025.)

Krstinić Nižić M, Butković I. Can Generation Z implement sustainable development in tourism?. 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management; 2023. Str. 231-248. [pristupljeno 14.03.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:711149

M. Krstinić Nižić i I. Butković, "Can Generation Z implement sustainable development in tourism?", 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:711149 [Citirano: 14.03.2025.]

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Podaci o radu
Naslov (engleski)Can Generation Z implement sustainable development in tourism?
AutorMarinela Krstinić Nižić
AutorIvan Butković
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Purpose - In the context of tourism, which is strongly focused on service delivery and a direct relationship with guests, employees can play a key role in implementing sustainability. The purpose of this paper is to investigate the attitudes of students, i.e. Generation Z (1995-2002), as new employees entering the labor market and their role in the implementation of sustainable development in tourism. Methodology - A qualitative survey was conducted on a sample of 100 students from all years of study at the Faculty of Tourism and Hospitality Management (N=100) University of Rijeka. The survey was based on existing research. The main research question is: As a new workforce, is Generation Z ready to implement the principles of sustainable development in tourism and do they understand the importance of sustainable development in their early career? Findings - The results show the perception of Generation Z's attitudes as a new sustainable workforce, i.e., the green generation. Sustainability is important to them, but they put career success first. They place a high value on implementing sustainable development measures in their daily lives, but believe that they cannot make a greater contribution to sustainability at the beginning of their careers. They believe that the key role in implementing sustainability lies with management. Contribution - Many studies have been conducted on Generation Z as a workforce and how best to identify their wants and needs, but few of them have addressed the link between sustainable development and Generation Z careers in tourism. Therefore, this paper attempts to fill this research gap. Based on the research conducted, the authors analyze the attitudes of Generation Z and conclude that it is necessary to continuously educate students as a new workforce to become a green generation. This conclusion also represents the practical contribution of the work. The contribution of the work will be recognized not only by future researchers working on similar issues, but also by employers who want to attract and retain new workers for tourism.
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornika7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism
Brojčani podacistr. 231-248
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.07.16
URN:NBNurn:nbn:hr:191:711149
Datum objave publikacije2023
ProjektŠifra: UNIRI-DRUSTV-18-212
Naziv (hrvatski): Održivi gradovi kao nositelji gospodarskog razvoja
Naziv (engleski): Sustainable cities as carriers of economic development
Voditelj: Marinela Krstinić Nižić
Pravna nadležnost: Hrvatska
Financijer: Sveučilište u Rijeci
SkupNaziv: 7th International Scientific Conference ToSEE – Tourism in Southern and Eastern Europe 2023 Engagement & Empowerment: A Path Toward Sustainable Tourism
Kratica: ToSEE2023
Lokacija: Opatija, Hrvatska
Datum početka: 2023-05-25
Datum završetka: 2023-05-27
Vrsta izlaganja: Predavanje
URL dokumentahttps://tosee.fthm.hr/images/proceedings/2023/16_ID_90_Krstinic_Ni_ic_Butkovic
Vrsta resursaTekst
IzdavačUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-02-20 13:26:09