Tourist destinations are integral factors of tourist systems, namely those factors that are responsible for encouraging the operation of entire systems, attracting tourist visits and motivating tourist arrivals. All the above elements are also connected through tourist destinations. The city of Zaprešić started intensifying its offer thirty years ago due to its geotraffic position, given that key traffic routes of Zagreb and the Republic of Croatia pass through it in the direction of Hrvatsko Zagorje, Slovenia and further to the area of Western Europe. The city of Zaprešić is located in the Zagreb County. Zagreb County, on the other hand, is located in the central part of the Republic of Croatia and borders on six other counties - Karlovac County, Sisak-Moslavina County, Bjelovar-Bilogora County, Koprivnica-Križevci County, Varaždin County and Krapina-Zagorje County. At the same time, like a ring, the city of Zaprešić surrounds Zagreb, the capital of the Republic of Croatia. The research in this paper was conducted in the period from February 29 to March 12, 2020. The research was conducted on a sample of 104 respondents, four of whom did not visit the city of Zaprešić and did not continue the survey after the selection question. Respondents are most satisfied with the traffic accessibility of the destination. Respondents are most satisfied with the traffic accessibility of the location and the beauty of nature and landscape, while they are least satisfied with the offer of organized trips to the surroundings and the program for bad weather. Currently, there is no current document aimed at the development of tourism and the tourist offer of the city of Zaprešić. If the city of Zaprešić wants to have control over future development, it should first of all have an answer to the question of where it wants to be or on which tourist products it will base its offer. The city of Zaprešić should focus on branding the city and its tourist attractions. Branding in tourism is a process that distinguishes a certain destination by its characteristics, creating its identity.