Wine tourism is based on specific interests related to wine, and tourists can be additionally motivated either by a destination (wine region) or by an additional activity (wine tasting). This form of tourism, which refers to short vacations or excursions, is very important for winemakers and wineries because it is a way to sell their products directly. For destinations that have a segmentation of the foreign market by the culture of wine consumption, wine is an important attraction of the destination and can be the main motive for tourist travel decisions. Regarding wine tourism in the Republic of Croatia, it should focus on sustainability. The wine tourism industry is characterized by the fact that the supply of wine tourism is limited through seasonality, global, technical and agricultural conditions that represent a direct effect on the supply of grapes and wine. The price level that some wines achieve is limited by global wine prices, and in these conditions those products that represent the highest level of quality require some novelty in the production or blending of wine in order to achieve the target price. Wine tourism has a significant impact on increasing competitiveness and can thus contribute to the extension of the entire tourist season at the level of the Republic of Croatia.