Assumptions in the formation of the tourist offer refer to the attractiveness of tourist destinations, their transport accessibility or location, the level of development of reception capacities and a successful promotion strategy. During 2022, more than 18.9 million tourists came to the territory of the Republic of Croatia and 104.8 million overnight stays were achieved. The above represents 37 percent more arrivals and 25 percent more overnight stays when the data is compared to 2021. In total numbers, foreign tourists made 92.3 million overnight stays. Domestic tourists, on the other hand, made 12.5 million overnight stays. Through the introduction of the euro, Croatia's competitiveness increased from the tourist aspect, and the transition had the greatest positive impact precisely in tourism. In addition to the positive impact on tourism, the introduction of the common European currency contributed to the strengthening of international exchanges and investments. This was achieved by reducing transaction costs and currency conversion costs. In addition, there was a higher level of transparency and easier price comparison. Investments and international exchanges were also positively influenced by the appropriate removal of uncertainty related to the movement of the exchange rate, the strengthening of competitiveness as well as the reduction of the vulnerability of the entire Croatian economy. Tourism, both before and today, has remained a path of progress for all countries of the world and represents a key driver in the use of natural resources, cultural resources, traditions and local customs. In this way, it connects people from all areas of the world and brings real profit to the host communities. In this way, there is a direct growth of the gross domestic product as well as employment. Tourism is not only a stimulating factor for local and regional economies, but also a catalyst for all areas of activity with which tourism companies have direct and indirect contact.