prikaz prve stranice dokumenta Adapting destination marketing activities to changing Chinese travel trends
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Znanstveni rad - Poglavlje u knjizi
Adapting destination marketing activities to changing Chinese travel trends
U: Results and challenges: Changing travel trends in China - CEEC perspective / Horváth, Levente (ur.). Budapest: Eurasia Center, John von Neumann University, 2022. str. 12-34. urn:nbn:hr:191:303260
Bašan, Lorena; Donadić, Bartol; Butković, Ivan

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Bašan, L., Donadić, B. i Butković, I. (2022). Adapting destination marketing activities to changing Chinese travel trends. U L. Horváth, (Ur.), Results and challenges: Changing travel trends in China - CEEC perspective (str. 12-34). Budapest: Eurasia Center, John von Neumann University. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:191:303260

Bašan, Lorena, et al. "Adapting destination marketing activities to changing Chinese travel trends." Results and challenges: Changing travel trends in China - CEEC perspective, Ur. Levente Horváth, Eurasia Center, John von Neumann University, 2022, str. 12-34. https://urn.nsk.hr/urn:nbn:hr:191:303260

Bašan, Lorena, Bartol Donadić i Ivan Butković. "Adapting destination marketing activities to changing Chinese travel trends." U Results and challenges: Changing travel trends in China - CEEC perspective, ur. Levente Horváth, 12-34. Budapest: Eurasia Center, John von Neumann University, 2022. https://urn.nsk.hr/urn:nbn:hr:191:303260

Bašan, L., Donadić, B. i Butković, I. (2022) 'Adapting destination marketing activities to changing Chinese travel trends' u Horváth, L. (ur.) Results and challenges: Changing travel trends in China - CEEC perspective Budapest: Eurasia Center, John von Neumann University, str. 12-34. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:191:303260 (Datum pristupa: 18.02.2025.)

Bašan L, Donadić B, Butković I. Adapting destination marketing activities to changing Chinese travel trends. U: L. Horváth, ur. Results and challenges: Changing travel trends in China - CEEC perspective. Budapest: Eurasia Center, John von Neumann University; 2022. Str. 12-34. [pristupljeno 18.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:303260

L. Bašan, B. Donadić i I. Butković, "Adapting destination marketing activities to changing Chinese travel trends", Results and challenges: Changing travel trends in China - CEEC perspective, L. Horváth, Ur. Budapest: Eurasia Center, John von Neumann University, 2022, str. 12-34. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:191:303260

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Podaci o radu
Naslov (engleski)Adapting destination marketing activities to changing Chinese travel trends
AutorLorena Bašan
AutorBartol Donadić
AutorIvan Butković
UrednikLevente Horváth
Autorova ustanovaSveučilište u Rijeci
Fakultet za menadžment u turizmu i ugostiteljstvu
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Based on the Theory of Planned Behavior (TPB), a survey was conducted in the given pandemic situation to determine the post-pandemic travel intentions of Chinese tourists in terms of safer destinations and critical destination characteristics that need to be improved and modified in Croatia, according to the preferences of Chinese tourists. This paper also aims to identify the relationship between Chinese tourists’ behavioral intention for safer destinations, and the information sources used by Chinese tourists to decide on a destination. The research findings support the priority abs in the context of Chinese tourists’ destination choices, the influences of TPB components on Chinese tourists’ behavioral intentions for safer destinations, and their relationship with information sources. This research study could help Croatian destination managers align destination marketing activities with Chinese tourists’ preferences, as well as their changing behaviors and demands under post-pandemic conditions. Taking into account these research results, DMOs will develop more appropriate marketing strategies for the Chinese tourism market, enabling the successful positioning of Croatia in the Chinese tourism market, and the generation of additional demand from the Chinese market in the pre-and post-seasons.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Poglavlje u knjizi
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov knjigeResults and challenges: Changing travel trends in China - CEEC perspective
Brojčani podacistr. 12-34
ISBN978-615-6435-17-0 (tiskano)
ISBN978-615-6435-18-7 (e-izdanje)
URN:NBNurn:nbn:hr:191:303260
Datum objave publikacije2022
URL dokumentahttps://eurasiacenter.hu/wp-content/uploads/2023/01/KKE_2_kotet_online.pdf
Vrsta resursaTekst
IzdavačEurasia Center, John von Neumann University
Mjesto izdavanjaBudapest
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-02-18 15:31:49